"Not only do these children spend $40 billion a year on snacks, toys, and electronics, using money given to them by their parents or family members, they also exert a powerful influence on their parents' spending.
As noted in the documentary film Consuming Kids, children under 12 influence adult spending worth a staggering $700 billion a year, which equates to the combined economy of 115 of the world's poorest countries."
In an attempt to gain market position we are severely damaging our culture and the natural order of support and guidance. We are becoming consumers more than we are providers of knowledge, information and guidance. As a parent or even a leader in your community it is time to invest in our youth, hear their concerns, take true interest in supporting their development and show them the wisdom that comes with age supporting the innovation and energy of youth.
Love Always - Coach J